Wise Startup Blog

Getting to that critical tipping point where your user base grows day after day is what web entrepreneurs hope for with each new product release or marketing push, but going viral is a work in progress. Don’t expect to hit virality with that one big release, it takes time, and if you follow these steps, [...]

While walking to work today, in the rain, due to Tropical Depression Fay, I had a tiny umbrella to shield me from the horiztonal rain, and needless to say, it wasn’t very effective. This made me think about how owning umbrella works. When you’re lugging around an umbrella, you always wish it was smaller (at [...]

Like many hurdles with startups, the first of everything is always the hardest. The first money is always the hardest to raise, the first employees are always the hardest to find, and the first advertiser is always the hardest. We’ve already covered how we’re selling advertising on our startup.

Now, these days, advertising is the lifeblood [...]

So you’ve already read our piece on when to start advertising on your startup and now are trying to figure out how to actually sell ads. Well, I feel for you. We’re going through a similar struggle at our startup and I wanted to share the steps we’ve taken in beginning to sell ads on [...]

For those of you who love Apple, you are great admirers of Steve Jobs and are well aware of his work. For some, however, Apple is an often-sneered at company for its “elitist” practices. Either way, at the end of the day, if you’re listening to music on the go, you have an iPod. Love [...]