Wise Startup Blog

After watching Obama on ESPN last night, and seeing him play 1-on-1 with Stuart Scott, it really made you feel like he’s one of us. The people LOVE W because they feel like he is, “one of us,” despite being a rich-kid whose Daddy was President, and gave him everything he’s ever had in his [...]

Working at Grooveshark, we’ve long been the underdog in the startup music game, and I definitely don’t think things have changed for us, but after 2 years of hard work, we’re finally starting to see some of the fruits of our labor. Rhapsody is spending $50 million on their new DRM-free campaign to try to [...]

Looking to begin your startup marketing and run your first advertising campaign? You need to know where to start, and what to watch out for when spending your early dollars.

When you’re first getting off the ground with your startup, cashflow is extremely limited and you need to maximize all of your resources, especially when it [...]

The new rule these days is keeping your startup as dead-simple as possible. Feature creep has so often been the problem for web 1.0 players and the web 2.5 crowd has definitely learned its lesson. I think the reason we’re seeing such a shift to simplicity in this new crowd of web 2.0 apps is [...]

When writing a business plan, you want to be able to prove to potential investors that your startup can produce revenue early, and often. Business plans are notoriously tossed out months after being completed, but the core elements of the business plan and the process of planning out and writing them is what’s so valuable [...]