Where to Begin Your Startup Advertising Campaign
Looking to begin your startup marketing and run your first advertising campaign? You need to know where to start, and what to watch out for when spending your early dollars.
When you’re first getting off the ground with your startup, cashflow is extremely limited and you need to maximize all of your resources, especially when it comes to advertising. Advertising can definitely be a one-way process where you are spending money, but not getting anything back. A lot of advertising options simply build your brand, but don’t convert users well. And when you’re experimenting with advertising, this can be extremely frustrated and disheartening.
Where to Begin Your Advertising Campaign
As you prepare for your first advertising campaign, your best source for referrals come from your own current traffic. Take a look, which I’m sure you do everyday, at your Google Analytics or stats reporting platform to see where your incoming traffic is coming from. If you’re like us, we get a LOT of traffic for Stumbleupon. If you don’t have any traffic now, do some searches on sites like Addictomatic to find where the conversation is taking place and put some money into those networks.
Armed with this information, we can simply throw money at the sources that are currently driving us traffic. You’re going to reach a saturation point at some time, but with the right tweaking, and budget constraints, you most likely won’t have the saturation problem very early on.
When building your campaign, you’re going to want to find the best mix of advertising platforms, luckily, I’ve been through almost all of them and will share with you that information in a followup post.
Until then, let us know in the comments your best advertising platforms for startups.
